WHAT IS KITA?

"Kita" is the Indonesian word for "us." We are all united in art.

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About Us

GET TO KNOW KITA.

KITA is a fashion line featuring designs by Clara Spars. We hope to create a community bonded in art by incorporating visual art, music, language fundraisers, and social interactions into our brand. Check out the "KITA Music" and "Fundraiser" pages to find out how we collaborate with our surrounding community!

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FEATURE
Malala Fund's Assembly
"Designing a difference"
NEWS
The Stanford Daily: "Starting my own clothing brand"
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FEATURE
Companies For Covid: "Clara Spars, Founder, Artist, and Designer of KITA"
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INTERVIEW
KSRO Sonoma County's FM News Talk: "Clara Spars On Raising Money For Black Lives Matter"
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FEATURE
Traid University Feature: "KITA"

A note from the founder and designer, clara spars

I’ve been drawing in my free time since grade school, and had sold a few stickers in the past in order to raise money for the victims of the fires in my home, Sonoma County. This time, I decided I would design stickers just for the sake of selling them. I opened up a store on Etsy and uploaded a few of my design ideas on Instagram to see if anyone would be interested. ‍A week in, a friend reached out asking if I’d be selling my designs on clothing at any point. I’d painted on old t-shirts in the past, but never had I considered getting my drawings printed on clothes to be sold as actual merchandise.‍

What started as a “kinda cool” idea turned into KITA Products. 

My mom grew up tending to her family's chickens and rice fields in Bali, Indonesia, and my dad grew up racing BMX bikes down the slopes of Mount Tamalpais in California. I have spent my entire life living in America, only visiting Bali four or five times since birth. As I got older, I began to feel the pull of the other side of my identity.


"Kita" is the Indonesian word for "us." We are all united through art and language. I decided that this would be the perfect name for the little brand that I wanted to create, and the sentiment of unity that I wanted to inspire in those that chose to wear my designs. The logo includes a Balinese fan, used for traditional dance practices on my mother’s island. For me, it reflects my heritage as the daughter of a Balinese mother and an American father.  


On December 8, 2019, my grandfather in Bali passed away unexpectedly. During the handful of times that I was able to interact with him in person, we could hardly communicate through my broken Indonesian, his broken English, which seemed to wedge even more distance between us. After his death, and realizing that I wasn't more connected to him in the way that I wanted to be, I found myself wanting to rejoin with my Indonesian culture more than ever. The best way that I personally am able to do this from afar is through my art. Though the initial idea for designing stickers had been something as simple as wanting to make a few extra bucks, over time I recognized that the other part of why I created KITA was in order to explore my cross-cultural interactions. That's, at least, what I hope to continue to do through my art.

Each of KITA's designs represents a distinct emotional experience, and are all unified through a similar bold, black and white aesthetic. They reflect different facets of the experience of being a woman, whether overwhelmed with isolation, hungry for food or affection, confused over her own state of being, or thriving in the power that she finds in herself. I feel that these sort of emotions resonate with people across all backgrounds, and aren’t necessarily unique to a female population.

Clara's bio

Clara Spars is a rising senior at Stanford University, majoring in English with a focus in creative writing. As someone extremely passionate about the interactions between art, writing, and social justice, Clara has dedicated much of her college experience to advocating for change. In 2017, she published a story in New World Writing about her experience with sexual assault, titled "Domino." In 2018, she gave a TEDx Talk at the University of California, Santa Barbara about the need to speak up and advocate for victims of sexual assault, titled "Broken Puppets: Sexual Assault and the Fragmentation of the Human Body." She is now working toward making KITA an avenue for advocacy and community-building by launching various fundraisers in collaboration with local organizations, and creating platforms for musicians' and other artists' work to be showcased alongside her own.

Find Clara on:

  • Instagram
  • LinkedIn
  • Facebook
  • YouTube
  • SoundCloud

Tedx Talk

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© 2020 by KITA Products.

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